Our publishers and game store partners have one very important goal in common: to sell games. Working together, both parties can make this happen more quickly and successfully.
• Exclusive promotions or discounts: Game store partners, you can request exclusive discounts from our publisher partners. We encourage this co-marketing and will facilitate the introductions. Just let us know what game and what distribution (regional, worldwide) requested.
Real-life example: Just this week, game store partner Gamer Reaction teamed up with publisher FRONTLINE Studios to promote the game
Gene Labs and its contest. Gamer Reaction is able to sell Gene Labs at an exclusive discount in exchange for talking up the game in a podcast and other promotional methods.
• Contests: Publishers, promote new and older titles by coordinating giveaways (free games, merchandise) with game store partners. Game store partners, choose winners by hosting trivia contests, scavenger hunts, competitions or other challenges. Get creative.
•
Interviews: Game store partners, do you have a gaming-related site? Even if you don’t, why not interview one of our publishers for your site blog or news section? You will benefit by promoting your game store, and publishers will benefit by promoting their games.
What are your ideas for synergistic relationships between publishers and game store partners? Share them with us and let’s make things happen.